Marketing Vs. Advertising – What You Need to Know

Marketing and Advertising are terms that are often used interchangeably. However, as this blog post explains, the two can be seen as two distinctive elements of your Business Marketing strategy.

So, what is the difference between Advertising and Marketing? Did you know they’re different?

Marketing is the creation of a plan or method a company want to take when approaching clients and potential partners, whereas advertising is a form of marketing. This focuses more on the delivery of a message than the planning process and construction of methods.

How are both used? What are the benefits of both? 

Marketing is establishing what product or service will be offered and continues from initial planning of interaction to closure of the promise (service or product). This can be done using:

• Social Media
• Market Research
• Sales Strategies
• Branding
• Presentation and Promotion

Marketing also involves subscriptions to company benefits such as a newsletter, vouchers or club / loyalty cards. This is to maintain the interest of clients, improve your retention rate and build all important cusatomer loyalty.

The method of advertising can be a non-personal interaction with a mass of clients or, the individual delivery of a message. This is to expand the brand awareness with a target audience and can be achieved using:

• Banners
• A visible online presence
• Billboards
• TV and radio advertising

The advertising usually stops for that individual once you have a service/product exchange in place.

How do they work together to make YOUR brand successful?

You need to remember that advertising is marketing! A public presence is key in both marketing and advertising. Communication and your methods of communication are key in both. You must always consider your target audience and how you can reach them. Your marketing will establish the ‘where’, ‘why’ and ‘how’ and advertising will implement it.

Advertising and marketing both represent your company. This is why ensuring your message’s legibility is so important for your business’s success. Both are a form of sales and both contribute to your overall brand, targets/objectives and company promise.

So next time you plan your business ventures or your next informative post, remember that both are essential and to consider that advertising is marketing but marketing is so much more than just advertising. 

Do you want to find out how you can use Marketing and Advertising within your Business to improve brand awareness, generate more sales and gain a competitive advantange? Let’s chat. Simply get in touch with us here.