Not sure what to post on Social Media? Here’s some ideas!
You want more customers and a bigger awareness of your business. Enter, social media! If you’re not sure what to post on Social Media? Here’s some ideas!
Social Media platforms like LinkedIn, Facebook and Instagram are cheap (mostly free), accessible and effective tools to share your business with the world and gain more customers.
We know it can be difficult to know what, when or how to post on Social Media, which is why we offer our Social Media Management and Marketing Pit Stop services. But, if you’re keen to manage your own social media, the good news is you don’t need to reinvent the wheel. You just need a mix of content that shows people what you do, why you’re different, and why they should trust you.
Here are some practical ideas you can start posting on your social media right away:
1. Share Your Expertise (Educational Posts)
Customers don’t just want your product or service, they want to know they’re dealing with an expert. Share:
- Quick tips or “how to” posts in your industry
- FAQs you’re often asked by customers
- Myths vs. facts in your line of work
Example: As a marketing agency, we share posts like “Monday Marketing Tips”.
2. Showcase Your Work (Proof of Value)
Think of social media as your shop window and a place to show off your work.
- Before and after photos
- Case studies or project highlights
- Customer testimonials
Example: A cleaning business can post a before-and-after of a deep clean. Proof speaks louder than words.
3. Share Your Story (Humanise Your Brand)
People buy from people. Share posts that give insight into who you are and why you do what you do.
- A behind-the-scenes look at your day (authenticity and a level of openness about your business is key!)
- Team introductions – think, a ‘meet the team’ series!
- Your business values or culture
Example: “Meet Sarah! [insert photo of Sarah] She’s been part of our team for 3 years and makes sure every client project runs smoothly.”
4. Engage Your Audience (Interactive Content)
Don’t just post at people, make sure your posts are engaging and something people would genuinely want to read.
- Run polls or ask questions
- “This or that” comparisons
- Invite opinions on new ideas or services
Example: “We’re updating our branding — which colour scheme do you prefer?”
5. Highlight Customer Success Stories
Nothing builds trust like seeing how others have benefitted from your business.
- Share reviews and testimonials (remember to ask your customers for a Google review)
- Tag clients where possible
- Create mini case studies, which you can share as blog posts on your website and on social media
6. Promote Offers and Services (But Not Too Much)
Yes, you should talk about your products/services. The key is to make sure it’s not all you talk about. Keep it balanced.
- Limited time offers
- Seasonal services or products
- “Did you know we also offer…?” or ‘Our Services’ posts
7. Consistency is Key
You don’t need to post every day, but you do need to post regularly and with a purpose. Consistency helps your audience know what to expect, keeps your brand visible, and builds trust over time, which all lead to customer acquisition and retention.
If you’d like some support and guidance with your Social Media or if you want someone to manage it all for you, we’re here to help.
Business Strategy Group is an award winning Marketing agency based in Plymouth, Devon. We work with companies and their teams to provide a range of marketing services from marketing strategy and social media management to 1:1 or team training and content creation.
We always offer a no-obligation chat with us: 01752 220 377 | info@jonathankeable.com | Contact Us
